Marketing and PR Archives - The Bookish Elf https://www.bookishelf.com/category/non-fiction/marketing-and-pr/ Everything about Books and Reading Tue, 10 May 2022 06:42:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://www.bookishelf.com/wp-content/uploads/2018/03/logo-7549440.jpg Marketing and PR Archives - The Bookish Elf https://www.bookishelf.com/category/non-fiction/marketing-and-pr/ 32 32 144235496 You Need PR by Jenna Guarneri https://www.bookishelf.com/you-need-pr-by-jenna-guarneri/ https://www.bookishelf.com/you-need-pr-by-jenna-guarneri/?noamp=mobile#respond Tue, 10 May 2022 06:40:11 +0000 https://www.bookishelf.com/?p=8748 The way that people communicate has changed, and brands are struggling to keep up. In You Need PR, Jenna Guarneri starts out with a basis in traditional marketing theory, and then expands upon it to cover the competitive landscape in the modern age.

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